As a brand founded in the French Alps and inspired by the feeling of flight as you run downhill, preserving the trails is and always has been fundamental to HOKA. This summer, we are going back to our roots as we partner with three non-profit organizations that are dedicated to trail maintenance, conservation, and accessibility.

Between July 14 to July 29, 2024, HOKA will donate $75,000 to be divided amongst the Conservation Alliance, Leave No Trace, and Pacific Crest Trail Association. Those who purchase during this timeframe will be able to select which of the three organizations they’d like to support, and HOKA will allocate the donation based on the selections received.

Through the efforts of these national organizations, outdoor enthusiasts have the incredible opportunity to experience breathtaking trails, protect precious environmental resources, and experience what it feels like to Fly Human Fly for years to come. Learn more about each of the three nonprofits below!

The Conservation Alliance
The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – they take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $32.6 million in grants and helped protect over 96 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas and designate five marine reserves.

Leave No Trace
Leave No Trace was founded in 1994 with the mission to teach people how to care for the outdoors through scientific research and educational skills. Leave No Trace focuses on the knowledge behind land protection and strives to make educational resources as accessible as possible, such as their Leave No Trace 101 digital e-training, their Instructor Training, and their Recreational Training courses. According to Leave No Trace, one person trained through their course goes on to educate 256 people, leaving 5.2 million people better stewards of their environment. Committed to “Protecting the outdoors”, HOKA and Leave No Trace are on a mission to guarantee a bright and green future.

Pacific Crest Trail Association
Founded in 1977, the Pacific Crest Trail Association protects some of North America’s most wild and beautiful trails in the northwest. People come from all over the world to visit the Pacific Crest Trail–a 2,650-mile path that spans from Mexico to Canada. Pacific Crest Trail Association strives to build inspirational connections between people and the outdoors by caring for the land, cultivating belonging, always remaining courageously authentic and is filled with a community of nature lovers who pledge to conserve and protect mother nature’s finest creations.

What are some more ways YOU can get involved in taking care of the trails?

There are many ways to contribute to trail preservation and environmental stewardship in your area. Reach out to your local organizations or nature preserves and see how you can volunteer to maintain the local trails, become educated in conservation, or donate any of the three organizations or ones local to you.

There are also a wide variety of run groups and events created by these organizations, and you can learn more here for Leave No Trace and here for Pacific Crest Trail Association. There are also a variety of organizations doing work local to you, so get online, do some research, and get involved to start forming connections with those who are passionate about giving back to the environment, preserving the trails, and enjoying the great outdoors.